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  How does advertising work compared to promotions?  
 

Which TV flighting pattern works best?

  
  How does consumer availability affect my product lines and total brand?  
  How effective is my pricing strategy?  
  What happens when I change my media mix?  
  How do pricing, distribution and promotions impact and interact with my media campaigns?  
  How long can I expect the effects of my advertising to last?  
  Do shorter TV ads require more exposure?  
  How do I optimise spend between the brands in my portfolio?  
  Advertising thresholds - how much is too much? How little is too little?  
     
 
 
 
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