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  How do pricing, distribution and promotions impact and interact with my media campaigns?  
 

 

  
  Example 1:
Decomposition to show the factors affecting the market share of a business services company		  
     
Decomposition - Business Service Company
     
  Modelled with 92.5% fit  
     
  Example 2:
Decomposition to show the factors affecting the sales of an fmcg brand		  
     
Decomposition - FMCG Brand
     
  Modelled with 96.0% fit  
     
  Example 3:
Decomposition to show the factors affecting the sales of a Consumer leisure product		  
     
Decomposition - Consumer Leisure Product
     
  Modelled with 91.9% fit  
     
 
Back to questions  
1
     
 
 
         
         
    Note the high base – the sign of a strong brand.

The differing ROIs for each factor can also be calculated to assess the impact of advertising vs consumer perceptions vs pricing.		    
         
         
         
         
    The differing ROIs for each factor can also be calculated to assess the impact of advertising vs promotions vs distribution.    
         
         
         
         
    The differing ROIs for each factor can also be calculated to assess the impact of advertising vs point of sale vs distribution    
         
         
 
 
 
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