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  Which TV flighting pattern works best?  
 

 

  
  We are modelling the launch of a new OTC line - Product 1  
     
     
Sales by Product Line
     
New Launch - Sales Impact
     
Overall Brand Sales Decomposition
     
  Distribution and advertising are key drivers within the model which we can quantify  
     
Decompostion chart to show the factors affecting sales
     
     
     
 
Back to questions  
1
     
 
 
         
         
    Product 1 had cannibalised sales of Products 2 and 3
… but compensated by accelerating overall brand growth		    
         
         
 
         
         
    The overall Brand sales decomposition shows the importance of distribution to these products    
         
         
 
 
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