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| We have worked with over a 100 clients to develop thousands of models across a wide range of markets including some of the world’s most complex brands and demanding sectors. McDonald's Denmark: “…With the help of complex econometric models from BrandScience we can see that online marketing can move the turnover and therefore it is a foregone conclusion that in the future we will include online media in campaign plans.” Blair Adamson - Marketing Director Citibank: “The effectiveness of our marketing activities has increased and we gain considerably more from our investments than previously.” Birgit Winkel - Executive Marketing Manager Sogrape Vinhos: “The use of BrandScience allowed us to better understand the sales impact of different campaigns and different media support for the same campaign. With the insights we got we are able to better allocate resources to advertising, promotion and distribution initiatives. These tools improved our efficiency levels on resource allocation.” Francisco Ferreira - Board Member for Marketing & Distribution |
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