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| BrandScience Conference |
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| AGENDA Opening Bob Herbold: Director, Herbold Group Consultancy Brandscience...more than Metrics Sofia Vieira: Director, BrandScience Portugal (PDF 2.1 MB) Sogrape Econometric Modelling Case Study Francisco Ferreira: Board Member for Marketing & Distribution, Sogrape Vinhos Portugal Vera Paulino: Deputy Manager , Tempo OMD (PDF 6.6 MB) Digging Deeper – Uncovering a more detailed understanding of Advertising Performance Pathikrit Sengupta, Group Director, BrandScience NY USA (PDF 0.5 MB) McDonald’s Econometric Modelling Case Study John Alves: Marketing Director, McDonald’s Portugal Cristina Carrasqueira: Managing Director, Espaço OMD (PDF 2.0 MB) Summing Up Ana Mendes: Managing Director, ConsumerInsights Portugal (PDF 1.2 MB) |
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